Fanta
Background: Kids love Fanta, but teens outgrow the brand.
Problem: Make Fanta relevant and cool to Gen Z.
Approach: Gen Z wants to know who they are and what makes them unique, and Fanta can help them discover that.
Fantasy Maze
Popping up at high schools and events like concerts, this interactive maze invites our target audience to find their fantasy. At the maze's center is an AI booth where the participant explores life’s questions while enjoying a Fanta. Based on their answers, the booth generates a customized “Fantasee” bottle.
Social Media
Instagram filter that is a mobile version of the Maze AI quiz.
