Camelbak
Background: The outdoor gear category has strong followers who proudly show loyalty. The more opportunities fans have to align with Camelbak, the more they will show it is an outdoor gear “It” brands.
Problem: Nike has a swoosh. Camelbak? Nothing to establish it has a strong brand in the outdoor gear category.
Solution: An icon that coordinates the category with the brand’s core benefit: hydration.
Process
Final Style Guide
